____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.
A) Weber's law
B) The individuality model
C) Social identity theory
D) The evaluative principle
E) Consistency theory

Question

Quizplus · Accepted Answer

Social identity theory suggests that individuals evaluate brands based on how well they align with their self-concept and social identity.

____ Proposes That We Evaluate Brands in Terms of Their