While consumer advocacy groups and boycotts are often effective in changing unsavory marketing practices,individual consumer resistance strategies such as complaining to the marketer or negative word of mouth are rarely successful.

Question

Quizplus · Accepted Answer

Individual consumer resistance strategies such as complaining to the marketer or negative word of mouth can sometimes be successful in changing marketing practices when amplified through social media or when a large number of consumers are involved.

While Consumer Advocacy Groups and Boycotts Are Often Effective in Changing