Temptation Is Greater When Consumers Perceive That They Can Get

Temptation is greater when consumers perceive that they can get away with something and that it is worth doing.Thus,consumers may assess both ____ and ____.

A) their negative state / the chance of relief from that negative state
B) their feelings of low self-esteem / the level by which their self-esteem would rise
C) perceived risks / the calculated opportunism of having the product or service
D) their attention level / their retrieval of information about the product
E) advertising for the product / their retrieval of information from advertising about the product