The number of potential respondents that a researcher encounters, whether they participate or not, is labeled by the American Association for Public Opinion Research as:
A)contact rate.
B)response rate.
C)cooperation rate.
D)refusal rate.
E)rejection rate.

Question

Quizplus · Accepted Answer

The contact rate refers to the percent of eligible individuals that the researcher is able to establish contact with, regardless of whether they participate in the study or not. The response rate refers to the percent of eligible individuals who complete the survey or participate in the study, while the cooperation rate refers to the percent of eligible individuals who both participate and provide all necessary information. Refusal rate and rejection rate both refer to the percent of eligible individuals who decline to participate in the study, but are not recognized by the AAPOR as specific terms.

The Number of Potential Respondents That a Researcher Encounters, Whether