You are interested in doing a content analysis on the characteristics people seek in a partner by examining the personals section of three newspapers. Your unit of analysis is:
A)the three newspapers.
B)the characteristics desired in a partner.
C)the individual ads.
D)the personals section of the paper.
E)the person who wrote the ad.

Question

Quizplus · Accepted Answer

The Answer of You are interested in doing a content analysis on the characteristics people seek in a partner by examining the personals section of three newspapers. Your unit of analysis is:
A)the three newspapers.
B)the characteristics desired in a partner.
C)the individual ads.
D)the personals section of the paper.
E)the person who wrote the ad.

You Are Interested in Doing a Content Analysis on the Characteristics