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We Have Done an RFM Analysis on Our Customer Data

Question 59

Multiple Choice

We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1".This means that John:


A) has ordered recently,and orders a lot when he orders.
B) hasn't ordered recently,but orders a lot when he orders.
C) has ordered recently,but doesn't order a lot when he orders.
D) hasn't ordered recently,and doesn't order a lot when he orders.
E) None of the above is correct.

Correct Answer:

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