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Match Each Unethical Advertising or Sales Practice with the Correct

Question 7

Matching

Match each unethical advertising or sales practice with the correct example.

Premises:

Responses:

Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.

false advertising

A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.

bait and switch

A popular music player is advertised at 60 percent below the usual price. When shoppers get to the store, only a few of these players are available. Salesclerks try to convince them to purchase a more expensive music player.

false prizes

A pizzeria advertises that it has "the tastiest pizza on the planet!"

puffery

Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.

price gouging

Premises:

Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.

A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.

A pizzeria advertises that it has "the tastiest pizza on the planet!"

Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.

Responses:

false advertising

bait and switch

false prizes

puffery

price gouging

Correct Answer:

Premises:

Responses:

Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.

A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.

A pizzeria advertises that it has "the tastiest pizza on the planet!"

Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.

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