An auto designer chooses to devote his efforts to design an automobile that is the safest vehicle possible. He does so because he wishes to save lives and prevent disabling injuries. He believes he and his employer have a duty to provide the public with the safest possible vehicle. The designer's approach to ethical decision-making is best characterized as:
A) utilitarian.
B) deontological.
C) ethically relative.
D) ethically fundamental.

Question

Quizplus · Accepted Answer

The designer's approach is deontological because it is based on the principle or duty to provide the safest possible vehicle, regardless of the consequences or outcomes. This approach focuses on the inherent rightness of an action (providing the safest vehicle) rather than its consequences (such as saving lives, which would be a utilitarian perspective).

An Auto Designer Chooses to Devote His Efforts to Design