Marketing aimed at a firm's home market is known as ____ marketing.

Question

Quizplus · Accepted Answer

Domestic marketing refers to marketing activities that take place within a firm's home country. This can include targeting specific regions or demographic groups within the country, but it is still considered domestic because the focus is on the firm's original market. International and global marketing, on the other hand, involve targeting markets outside of a firm's home country. Introductory marketing is not a commonly used term, but it may refer to marketing efforts aimed at introducing a new product or company to the market, regardless of whether it is domestic or international.

Marketing Aimed at a Firm's Home Market Is Known as ____