Jay Anderson,Vice President of Marketing for the American company,Helshire Electronics,goes to Brazil to visit his subsidiary manager there.His manager picks him up forty-five minutes late at the airport and does not apologize or give an excuse.During the ride back to the office,he alternates asking Jay questions about his personal life and about company-related issues.When they arrive at the office,their conversation is constantly interrupted because several of the subsidiary employees come into the room to talk to the subsidiary manager.Brazil is an example of a ____ culture.

Question

Quizplus · Accepted Answer

In polychronic cultures, time is viewed as more fluid and less structured. Being late or interrupting a conversation is not seen as a major offense and people often engage in multiple tasks or conversations at once. This is in contrast to monochronic cultures, where time is viewed as more precise and interruptions are seen as rude or disrespectful. Matrix and tempus fugit are not relevant terms for cultural analysis.

Jay Anderson,Vice President of Marketing for the American Company,Helshire Electronics,goes