Global marketers realistically can only target the upper 10 percent of the population in developing countries.

Question

Quizplus · Accepted Answer

Global marketers can target various segments of the population in developing countries, not just the upper 10 percent. With proper research and understanding of the local market, they can identify and target specific segments based on their needs, preferences, and purchasing power. This includes the middle class and even lower-income segments, who can also be valuable customers for global brands.

Global Marketers Realistically Can Only Target the Upper 10 Percent