One reason global marketers are attracted to BOP consumers is the chance to build brand loyalty.

Question

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Building brand loyalty among BOP consumers can be beneficial for global marketers in the long run as it helps in sustaining market share and profitability. BOP consumers represent a large population with increasing spending power, making it a lucrative market for companies to tap into. By building brand loyalty, companies can create a loyal customer base that will not only continue to purchase their products but also recommend them to others, ultimately contributing to the growth of the business.

One Reason Global Marketers Are Attracted to BOP Consumers Is