For business buyers the main factor influencing the purchase decision is the

Question

Quizplus · Accepted Answer

Business buyers are mainly concerned with the cost-performance criterion, which takes into account both the cost and the performance of the product. They want products that offer good quality and functionality at a reasonable price. While cost and performance are important factors, social and cultural factors are generally not a major consideration in the purchasing decision for business buyers. Therefore, the best choice is C.

For Business Buyers the Main Factor Influencing the Purchase Decision