When Toys R Us entered into China,they targeted their marketing mix toward children because this was the strategy they employed in the U.S.market.This is an example of using a ____ segmentation strategy.

Question

Quizplus · Accepted Answer

The mention of targeting children in China in the same way as the US market suggests a "just-like-us" segmentation strategy, where the company assumes that the needs and preferences of consumers in different countries are similar to those in their home country. Cosmopolitan segmentation would involve recognizing the cultural differences and adapting the marketing mix accordingly, while Maslovian segmentation would involve targeting consumers based on their hierarchy of needs. Therefore, the best answer is C, just-like-us segmentation.

When Toys R Us Entered into China,they Targeted Their Marketing