Caroline is a marketing executive at a publishing company. She is planning to use the latest technology to plan a mix of phone, print, and Internet marketing campaigns. What is true about the campaign Caroline is planning using Snap.Send.Get?
A)It uses images from digital cameras.
B)It is considered spam.
C)It will send product information to customers' cell phones.
D)It is a type of banner ad.

Question

Quizplus · Accepted Answer

Snap.Send.Get is a technology that allows marketers to send information to customers' cell phones. Therefore, choice C is the correct answer. Choices A and D are incorrect because they are not related to Snap.Send.Get. Choice B is incorrect because a campaign using Snap.Send.Get is not considered spam, as it requires customers to opt-in to receive information.

Caroline Is a Marketing Executive at a Publishing Company