Caroline is a marketing executive at a publishing company. She is planning to use the latest technology to plan a mix of phone, print, and Internet marketing campaigns. What type of mailing list should Caroline use to increase the effectiveness of her email marketing campaigns?
A)Filtered
B)Direct marketing
C)Opt-in
D)AdSense

Question

Quizplus · Accepted Answer

An opt-in mailing list consists of individuals who have given their explicit permission to receive marketing emails from a particular company. These individuals are more likely to be interested in the company's products or services and therefore more likely to engage with the marketing campaign, leading to an increased effectiveness of the email marketing campaigns.

Caroline Is a Marketing Executive at a Publishing Company