A producer of Mexican wines is planning to export to the United States and will be targeting Mexicans living in America.The firm is pursuing a(n)

Question

Quizplus · Accepted Answer

An extender strategy involves taking a successful product from one market and introducing it to another, in this case, targeting Mexicans living in America with Mexican wines. This strategy leverages existing strengths and products in new markets.

A Producer of Mexican Wines Is Planning to Export to the United