A producer of traditional Lebanese foods is planning to export to the United States and will be targeting Lebanese and other Arabs living in America.The firm is pursuing a(n)

Question

Quizplus · Accepted Answer

An extender strategy involves taking existing products into new markets. Here, the firm is targeting Lebanese and other Arabs in the U.S., which represents a new market for their traditional Lebanese foods, without significantly altering the product itself.

A Producer of Traditional Lebanese Foods Is Planning to Export