Market research should not influence product development because consumers do not know what they need.

Question

Quizplus · Accepted Answer

Market research is an important tool for understanding consumers' needs and preferences, and can provide valuable insights for product development. While it is true that consumers may not always be aware of their needs or may have difficulty articulating them, market research can help uncover underlying needs and desires through a variety of methods such as surveys, focus groups, and observational studies. Therefore, market research should be taken into consideration when developing and refining products to ensure they meet the needs and wants of consumers.

Market Research Should Not Influence Product Development Because Consumers Do