Primary data are collected specifically for the purpose of the research study and are useful in making a specific marketing decision.

Question

Quizplus · Accepted Answer

Primary data are collected specifically for the particular research study and are useful in making specific marketing decisions. They are different from secondary data, which are already available and may not be specifically collected for the research study at hand. Therefore, primary data are useful in making decisions that are tailored to particular marketing situations.

Primary Data Are Collected Specifically for the Purpose of the Research