In Saudi Arabia,Western researchers must resort to recruit market research study participants via word of mouth.This sampling technique is called ____ sampling.

Question

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Snowball sampling is a technique where participants are recruited through word of mouth, and it is commonly used when studying hard-to-reach populations or in situations where traditional sampling methods are not feasible. In this case, Western researchers are using this technique to recruit participants for their market research study in Saudi Arabia. Friendly sampling and voice sampling are not commonly used sampling techniques and are not relevant to the situation described. Probability sampling is a technique where every member of the population has an equal chance of being selected, but this is not the sampling method being used in this scenario.

In Saudi Arabia,Western Researchers Must Resort to Recruit Market Research