Yoshinoya,a Japanese fast-food company,is preparing to open its first location in Canada.Yoshinoya has been operating in the United States for several years.They know that on average,a new location in the United States yields approximately $850,000 per year in annual sales.They estimate that the new Canadian location will yield about 1/10 less in annual sales since Canada's GNP is about 1/10 of the GNP of the United States.This is an example of which type of inferential market assessment analysis?

Question

Quizplus · Accepted Answer

This is an example of relative market size analysis, as it compares the potential sales of the new Canadian location to the average sales of a new location in the United States, taking into account the difference in the size of the two markets. The other options (related products and demand pattern analysis) are not relevant to the scenario described.

Yoshinoya,a Japanese Fast-Food Company,is Preparing to Open Its First Location