A taste test is administered in Mexico.An experienced international market researcher is concerned that respondents may say they like the product even if they did not.The researcher is concerned with possible ____,which is common in Mexican culture.

Question

Quizplus · Accepted Answer

Courtesy bias is a tendency for respondents to give socially desirable answers instead of their true opinions. It is a common cultural phenomenon in Mexico where people often give positive feedback to avoid offending the other party. The researcher should address this bias to obtain accurate feedback from respondents.

A Taste Test Is Administered in Mexico