Colgate-Palmolive hires several anthropologists to observe Mexican housewives clothes-cleaning behavior.The housewives are videotaped as they clean their clothes.They are also interviewed about how they feel about clothes washing: what they like and do not like about the process.The anthropologists interpret their observations of and conversations with the housewives in their field notes.Research and development experts at Colgate-Palmolive then use this data to identify new product additives that can make clothes washing a more positive experience for Mexican housewives.This is an example of a(n)____.

Question

Quizplus · Accepted Answer

This is an example of consumer ethnography, where anthropologists observe and interview consumers in their natural environment to gain insights into their behavior, attitudes, and needs. The data collected is then used to inform product development and marketing strategies.

Colgate-Palmolive Hires Several Anthropologists to Observe Mexican Housewives Clothes-Cleaning Behavior