Companies may decide to internationalize when some of their key customers move abroad to pursue international opportunities.
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Q15: Developed economies attract many multinational companies because
Q16: For all industries,Japan is a must-win market.
Q17: Lead markets are usually major research sites
Q18: Developed economies attract many international companies because
Q19: Global companies do not have to monitor
Q21: Canadian retail chains have been very successful
Q22: BRIC is a trading association including Brazil,Russia,India
Q23: The psychic distance paradox relates to culture
Q24: Similar markets are those that share a
Q25: Marketing cost savings from geographic proximity is
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