Unlike established multinational firms,born globals rarely exhibit a propensity to first enter national markets that are more similar to their home markets.

Question

Quizplus · Accepted Answer

Born globals often start by entering markets that are less similar to their home markets, as they aim to exploit their unique products or services globally from or near their inception, not necessarily starting with similar markets.

Unlike Established Multinational Firms,born Globals Rarely Exhibit a Propensity to First