Firms that recognize from the beginning that their customers and competition are international are called ____ firms.

Question

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Born global firms are those that operate globally from their inception and recognize from the beginning that their customers and competition are international. Option A (internationalized) and B (globalized) are not specific to firms that are global from the beginning, and option C (multi-domestic) refers to firms that have operations in multiple domestic markets.

Firms That Recognize from the Beginning That Their Customers and Competition