Markets that serve as major research sites as well as home markets for major global competitors in an industry are called ____ markets.

Question

Quizplus · Accepted Answer

Lead markets are markets that serve as both major research sites and home markets for key global competitors in an industry. These markets are considered to be influential in shaping the demand for products and services in other markets. A forward market refers to a market where products are sold and bought for future delivery, while a must-win market refers to a market that a company views as critical to its success. The Triad refers to the three largest markets in the world, namely the United States, Europe, and Japan.

Markets That Serve as Major Research Sites as Well as Home