A firm may opt to enter a group of countries in a single geographic region because of

Question

Quizplus · Accepted Answer

A firm can benefit from entering multiple countries in a single geographic region due to critical mass, which refers to having a sufficient customer base to make operations profitable. Economies of scale can also be achieved by sharing resources and infrastructure within the region. Therefore, both options A and B are valid reasons for a firm to opt for entering a group of countries in a single geographic region.

A Firm May Opt to Enter a Group of Countries