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Swiss Pharmaceuticals Is a U

Question 99

Multiple Choice

Swiss Pharmaceuticals is a U.S.MNC in an industry noted for its intensive competition and dominated by 3 global competitors,one of which is Swiss Pharmaceuticals.The firm holds a 50 percent market share (SOM) in Europe,a 40 percent SOM in the USA,a 15 percent SOM in Japan,and a 10 percent SOM in Latin America.It should concentrate on increasing its SOM in


A) Europe.
B) U.S.
C) Japan.
D) Latin America.

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