Swiss Pharmaceuticals is considering entering the Indian market.Which of the following is the best microindicator for the firm to look at?

Question

Quizplus · Accepted Answer

The number of physicians is a microindicator that provides insight into the potential market size and demand for pharmaceuticals. Physicians play a critical role in prescribing and recommending medications to patients, making them a key target for pharmaceutical companies. Understanding the number of physicians in the Indian market can help Swiss Pharmaceuticals determine the potential size of their target market and the opportunity for growth. Total population and population growth rate are macroindicators that provide a broader understanding of the market environment but do not offer specific insights into the potential demand for pharmaceuticals.

Swiss Pharmaceuticals Is Considering Entering the Indian Market