Apha Gyms in a U.S.company.Managers at the firm are believers in psychic distance.Alpha Gyms is seeking its first foreign market to enter.Which of the following countries will the firm likely choose first to enter?

Question

Quizplus · Accepted Answer

Psychic distance refers to the perceived cultural and business differences between the home market and a foreign market. Given that Alpha Gyms is a U.S. company, the U.K. would likely be the first choice due to the shared language and similar business practices, which would result in a lower psychic distance compared to Mexico or Germany.