Taiwan Graphics is a Taiwanese company that produces software in Chinese.The company is seeking its first foreign market to enter,and managers at the firm are believers in psychic distance.Which of the following countries will the firm likely choose first to enter?

Question

Quizplus · Accepted Answer

Since Taiwan Graphics produces software in Chinese, it is likely that the company will choose a market with a high level of cultural similarity or psychic distance. China is culturally and linguistically similar to Taiwan and would be an easier market for Taiwan Graphics to enter compared to the U.S. or Russia, which have much greater cultural differences.

Taiwan Graphics Is a Taiwanese Company That Produces Software in Chinese.The