Ottawa Sleds is a Canadian company that has recently entered the U.S.market.Its managers are shocked by how different the U.S.market is from the Canadian market.The managers are experiencing

Question

Quizplus · Accepted Answer

The managers are experiencing the psychic distance paradox, where they assumed the U.S. market would be similar to the Canadian market due to geographic and cultural proximity, but are surprised by the actual differences.

Ottawa Sleds Is a Canadian Company That Has Recently Entered