Reaching markets through an intermediary located in the exporter's home country is called direct exporting.

Name: Reaching markets through an intermediary located in the exporter's home country is called direct exporting.
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Reaching markets through an intermediary located in the exporter's home country is called indirect exporting, while direct exporting involves selling goods or services directly to customers in a foreign market without intermediaries.

Reaching Markets Through an Intermediary Located in the Exporter's Home