Market entry through acquisitions is an attractive option when a market is saturated with competitors.

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Acquisitions can provide a way for companies to quickly enter a market with an established customer base, rather than trying to break through against established competitors in a saturated market. By acquiring an existing company, the acquiring firm can gain access to the target company's customers, distribution channels, and intellectual property, among other benefits. This can make market entry easier and faster for the acquiring firm.

Market Entry Through Acquisitions Is an Attractive Option When a Market