Ballentine Gourmet Breads wants to enter the Argentine bread market but does not want to become involved itself in producing bread in Argentina.However,Ballentine does want to keep control over the marketing of its bread in Argentina.Ballentine should

Question

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Seeking a contract manufacturer in Argentina allows Ballentine Gourmet Breads to outsource the production of its bread while maintaining control over the marketing aspect. This approach aligns with their desire not to involve themselves directly in production but to keep control over marketing.

Ballentine Gourmet Breads Wants to Enter the Argentine Bread Market