When manufacturers introduce new products, a variety of market research and sales activities often accompany the introduction.

Question

Quizplus · Accepted Answer

It is true that manufacturers typically conduct market research and sales activities when introducing new products. This helps them to gauge consumer demand, identify potential barriers to entry, and develop effective marketing strategies. Common activities might include surveys, focus groups, product testing, advertising campaigns, and promotional events.

When Manufacturers Introduce New Products, a Variety of Market Research