Estée Lauder,a global cosmetics and skin care company,decides to standardize its cosmetics throughout the world.Which of the following is a benefit of this decision to standardize these product lines?

Question

Quizplus · Accepted Answer

Standardizing the cosmetics product line throughout the world would lead to fast global product rollouts as the product can be launched in all markets simultaneously without the need for country-specific variations. A and C are not benefits of this decision as standardization eliminates the variations in local inputs and does not cater to local cultural preferences.

Estée Lauder,a Global Cosmetics and Skin Care Company,decides to Standardize