The U.S.company,Campbell's Soup,creates a new type of dehydrated soup.They completes several taste tests in the U.S.market.This is an example of a ____.

Question

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A concept test involves presenting the concept of a product or service to consumers, usually before it has been created, to gauge their reaction and willingness to buy. Since Campbell's Soup is conducting taste tests for a new type of dehydrated soup in the U.S. market, it aligns with the process of a concept test, where feedback on the product concept is being gathered from potential consumers.

The USCompany,Campbell's Soup,creates a New Type of Dehydrated Soup