In a top-down approach for global brand strategy,a global management team determines the global brand strategy and country strategies are derived from it.

Name: In a top-down approach for global brand strategy,a global management team determines the global brand strategy and country strategies are derived from it.
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In a top-down approach for global brand strategy, the global management team sets the overall brand strategy, which is then implemented by regional or country-specific strategies.

In a Top-Down Approach for Global Brand Strategy,a Global Management