Which of the following is not part of the process of developing a global brand strategy?

Question

Quizplus · Accepted Answer

Developing local brand names/advertising strategies is not part of developing a global brand strategy. The focus of a global brand strategy is to create a consistent, unified identity for the brand across all markets, rather than developing different strategies for different regions. Therefore, developing local brand names/advertising strategies would be counter to this goal.

Which of the Following Is Not Part of the Process