What can lead to channel conflict?

Question

Quizplus · Accepted Answer

Oversaturating the market with too many distributors can lead to channel conflict as it creates competition and reduces profitability for the existing distributors. This can lead to tensions between the company and its distributors and also among the distributors themselves. While financial incentives, involving distributors in marketing, and extensive training can all be effective strategies for improving channel performance, they are less likely to cause conflict if implemented in moderation and with clear communication between all parties involved.

What Can Lead to Channel Conflict