Taiwan Electronics wants to start some buzz in rural India about its new line of televisions.They should seek out

Question

Quizplus · Accepted Answer

Village leaders would be the best choice for starting buzz in rural India as they have influence and credibility within their communities. Indian celebrities may also be effective, but they may not have as much reach or relevance in rural areas. U.S. film actors may not resonate with the local culture and could be seen as foreign and irrelevant. Targeting customers in big cities would not be effective for reaching rural areas.

Taiwan Electronics Wants to Start Some Buzz in Rural India