The modularized approach to developing advertising is appropriate at a regional level (such as European or Pan-Asia)but is rarely appropriate at a global level.

Question

Quizplus · Accepted Answer

The statement is incorrect. The modularized approach can also be appropriate at a global level, especially when there are similarities in the target audience and market conditions across different regions. It can save time and money by reducing the need for creating completely new advertising materials for each region. However, it may require more customization and adaptation to ensure cultural sensitivity and relevance in each market.

The Modularized Approach to Developing Advertising Is Appropriate at a Regional