Pan-regional advertising campaigns can be undermined in the Middle East because of different literacy rates in different countries.

Question

Quizplus · Accepted Answer

This is true, as literacy rates vary greatly among the countries in the Middle East. Some have very high rates, such as Qatar and the United Arab Emirates, while others have relatively low rates, such as Yemen and Afghanistan. This can make it difficult to create effective pan-regional campaigns that appeal to all audiences within the region.

Pan-Regional Advertising Campaigns Can Be Undermined in the Middle East