If companies face the same set of competitors in most markets,a decentralized approach to decision making for advertising is preferred.

Name: If companies face the same set of competitors in most markets,a decentralized approach to decision making for advertising is preferred.
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Quizplus · Accepted Answer

When companies face the same set of competitors in most markets, a centralized approach to decision making for advertising is often preferred to ensure consistent messaging and strategy across all markets.

If Companies Face the Same Set of Competitors in Most