Kraft is considering allowing its subsidiary to develop their own localized advertising for Kraft's Macaroni and Cheese.What is not a reason to adopt this policy?
A) Europeans prefer local advertisements.
B) The product category is new to some markets.
C) A global theme approach would be more expensive.
D) Standardized advertising is always preferable to local advertising when marketing products of MNCs.
Correct Answer:
Verified
Q73: Increasingly uniform regulations for advertising across Europe
Q74: Ford is considering employing extensive advertising standardization
Q75: Tunetoy Industries is planning a corporate advertising
Q76: Latin Shoes is planning an advertising campaign
Q77: ABC Autos is planning a new advertising
Q79: Superlative adjectives such as "best quality" are
Q80: The advantage of working with global advertising
Q81: Samsung wants to use global media to
Q82: The soft-sell approach is popular in _.
Q83: Way2 Agency is a successful German advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents