Omniturkia is a local advertising agency in Turkey seeking account of Karavel Foods in Turkey.What advice would you give the agency?

Question

Quizplus · Accepted Answer

Stressing local knowledge and experience can be a competitive advantage for a local advertising agency when targeting a local client like Karavel Foods. While some U.S. firms may prefer to work with international advertising networks, there are also many U.S. firms that work with local agencies in various countries. Discounting the price may not be a sustainable strategy, as it can lead to lower profitability and may not necessarily be the deciding factor for a client to choose an agency. Additionally, the statement that U.S. firms rarely use non-U.S. based advertising firms is not necessarily true or applicable in this scenario.

Omniturkia Is a Local Advertising Agency in Turkey Seeking Account