Framad is a successful Italian advertising agency in with several MNC accounts.What can Framad expect in the future?
A) Framad will lose some MNC accounts due to the increased use of global theme advertising.
B) Framad will lose some MNC accounts due to increasing MNC ethnocentrism.
C) All MNCs will eventually move to global agencies.
D) None of the above
Correct Answer:
Verified
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